Amplify!

Center for Christian Life Enrichment

admin — Fri, 24 May 2013 09:51:29 +0000

Amplify-Mobile is pumped about our newest arrival… the Center for Christian Life Enrichment App!

Download our app to:

access one touch dialing and GPS directions to our office,
get connected to others at Center for Christian Life Enrichment Community,
identify intentional steps to move forward on your spiritual journey,
access our motivational and coaching messages,
connect on social media,
view CCLE videos,
create your Group Check In Script, and more!

The Center for Christian Life Enrichment is an innovative Christian Counseling practice providing caring relationships and proven resources to help transform your life. We are a group of counselors, coaches, speakers, authors, and leaders dedicated to truth, personal responsibility and authenticity. We are passionate about personal growth and spiritual development. Download this app to learn more about the CLE community and experience the potential to learn and grow by receiving meaningful support and valuable resources.

From Mobile Friendly to Mobile Responsive, What’s a Mobile Site To Do?

admin — Wed, 22 May 2013 07:58:09 +0000

Now that we all know the benefits of going mobile as a marketing medium for our business, lets talk about what you need to know about the mobile version of your website. Making a website mobile ready is pretty high on the request list for businesses that are developing a new website. There are a number of terms surrounding mobile, including mobile friendly, mobile optimized, and mobile responsive. What is the difference between these terms and why should you care?

A mobile friendly website design is one that displays the website the same between your desktop computer and your mobile device. Even though your website appears smaller on a phone, it is still perfectly functional. Having a mobile friendly website is critical in ensuring that your clients are able to easily access everything on your site.

However, as websites and technology have started to evolve, having a mobile friendly website just isn’t good enough these days. A mobile optimized site is a far more advanced website. Mobile optimized means that the site will reformat itself for a handheld device. Your navigation buttons, content and images will appear larger when the user is on their iPhone or other mobile device. Why is reformatting important? Having a website developed that allows your customers to easily navigate the small screen from their phone means reaching a decision faster and engaging a larger mobile audience.

But once again, you need to stay on top of the competition and a fantastic form of development has come into play. A mobile responsive design is a method of developing a site that is completely flexible, regardless of the device you are using. The website automatically adjusts itself based on the screen size of the device, allowing for practical flexibility and a great user-experience across many devices and screen sizes. This is an important characteristic to have for your site since it’s impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well across the board will provide a better and more consistent user experience than a separate mobile site that is designed for a specific device and screen size.

Even though Google says that if a mobile responsive website doesn’t meet your needs, a mobile optimized site is just as fine, why would you want a shrunken head version of your website versus a sleek site that is meeting the needs of your mobile viewers? Having a mobile responsive site is probably going to be the wisest development investment you’re ever going to make if you’re dealing with a consumer or audience base that is active on mobile devices. And since we all know that mobile Internet usage is overtaking desktop Internet usage, it is only logical that making the move to a responsive website is what you need to stay competitive and on top of the game.

Push it! How to Reach Your Audience with Push Notifications.

admin — Wed, 22 May 2013 07:46:14 +0000

In today’s mobile world, a lot of the most popular apps are successful because of the way they are using and utilizing push notifications to increase user engagement. Push notifications are short messages sent directly to a user’s mobile device from within an app that, when used properly, can increase user traffic, notify customers of important information, and much more. There is a lot of chatter about the right and wrong ways to use push notifications to generate traffic within your mobile app. Lets talk about a few simple guidelines on how to use your push notifications the best way possible to not only keep people engaged and happy, but to also make your life a lot easier.

You want to make it easy to turn on and turn off push notifications because let’s face it, not everyone loves getting pushes. You don’t want to over do it. Most mobile devices today have tens, or even hundreds, of apps installed. With all of those apps, the amount of pushes being sent out can get overwhelming. Make it easy to turn off and on push notifications within you’re app’s settings.

Your push notifications need to be used the same way you would use social media. The idea is to pull your audience in, rather than push information at them. They follow someone they want to hear from, and they want to hear from the experts, not the advertisers. So what you’re doing with a push notification is sending information out to the world that establishes you as the expert in your field. The information you send out will have your users knowing very quickly that you know what you’re talking about.

This is why you must understand who your audience is. Different types of applications have different audiences and, in general, each audience has a different outlook on push notifications. If you are a wellness coach, for example, your user won’t mind getting a daily motivational quote or a reminder that they should be getting their 20 minutes of cardio in. However, if you are a dentist, your audience doesn’t want to be reminded daily that they should be brushing their teeth. Once you realize who your audience is, how often you send a push and what you send should come easily to you. Using your app and maintaining it, with respect to push notifications, doesn’t have to take a lot of time. What it takes is a little consistency. Make time to put in your calendar when you are going to send out your pushes in the future so you are saving yourself a lot of time and not overwhelming your users.

We all know how important our clients are to us so above all don’t forget to be personable. Sometimes it’s okay to take a break from your business and let your customers know that you’re not in it just to make money from them. During the holiday seasons or birthdays send out a friendly note or special promotion. Your customers will really appreciate the effort and your app could see increased traffic without using a pitch.

Push notifications can be a great way to increase user engagement and get your message out when you are using them correctly. Amplify would love to be a part of your marketing strategy. We want to make sure you are very successful with your app, so please contact us and we would be happy to help you with your push strategy.

McKennaWalsh

admin — Fri, 17 May 2013 09:01:33 +0000

Amplify-Mobile is pumped about our newest arrival… the McKennaWalsh App!

Download our app to:

schedule one-on-one coaching sessions,
stay updated on upcoming workshops, seminars and
professional development exercises,
book a consultation,
shop for Mackenna Walsh Couture,
get our valuable tips and tricks,
send us photos to be featured in our gallery, and more.

To provide young women with the tools necessary to realize their personal potential, develop their own goals and implement a strategy to ultimately reach success utilizing an individualized method involving creative tactics and unparalleled detail. McKenna Walsh offers one-on-one coaching and sessions, group classes and an on-line lesson series each tailored to provide the client with the optimum level of success.

Social Media for Your Business: The Best Bang for Your Buck

admin — Fri, 19 Apr 2013 06:40:34 +0000

It can’t be denied that social media is easily one of the fastest growing benefits of technology today. Not only has it has exploded in popularity worldwide (with more than a billion users now making use of social sites) but the demographics of social users change from network to network. What does this mean? It means that there is a social network for everyone. These facts alone should prove how important social media is for your business and how the door is now open to share your business with the world.

Small businesses have a lot to gain by integrating social media websites into their general web presence. Social media sites like Facebook and Twitter, for example, provide opportunities to spread your message as a business, to connect with your target audience better and to get to know your fellow small business owners more personally. As a business, social media allows you to personalize your “brand” and helps your spread your message in a relaxed and conversational way. Also, the power of technology allows you to interact and connect at any time from anywhere with an Internet connection.

Your general website and your social media presence go hand-in-hand. Your website belongs to you. It talks about you, your business, your services and what you can offer to potential clients. It is what gives you and your business credibility. This isn’t enough though. You want your online community to be able to see a different point of view other than your own. That is where your social media presence comes in. It’s like having your own professional references. People are able to find out more about you through these different creative social outlets, while getting the perspective of other people. This is what makes your whole online presence authentic.

Doing things like posting reasonably consistent status updates for a business, or blogging, which is the perfect way to publicize and promote through personal touch, can do a lot to increase the traffic and revenue of your business.

Don’t have time to take advantage of the benefits of social media? Amplify is ready to help you and your business with AmpMyMedia. We have bloggers and social media experts who will keep your social media presence updated , sending the right message and “sounding” like YOU. We know you are busy so we want to make your life easy. Leave it up to an expert and be guaranteed an increase in the popularity of your business.

Sue B. Zimmerman’s Testimonial

admin — Thu, 18 Apr 2013 07:45:46 +0000

Why a Mobile App?

admin — Thu, 18 Apr 2013 07:05:49 +0000

The Most Valuable Real Estate Used Every Day

admin — Tue, 09 Apr 2013 04:00:56 +0000

What is the most valuable real estate you use every day? No, it’s not in your backyard, or in Hawaii. I’ll give you a hint, it’s right in front of you. It’s the 1×5 inch piece of screen that lies below every single email you send out into the world each day. Why is this so important? I’ll tell you. People are bombarded by information. Opening up your email each morning probably launches you into immediate triage mode. 142 new messages. Ok, what can I delete…right? So you, like the recipients of much of your marketing email, go about deleting anything that does not scream “I am terribly important” or any messages that were clearly intended solely for you. Am I right? Statistically, email marketing has less than a 20% read rate, and that’s after 4 days.

Where does this leave us? Well, for starters, you need to take advantage of what you know will be opened – all the direct email you send. Your recipients probably read most of your messages. And when they do, you have a small amount of space and a short time to make a big impression (or a not so great impression – depending on how you handle your signature).

An email signature is expected. So it’s not viewed as pushy advertising. Don’t get me wrong, there are exceptions to the rule where people go totally overboard, but a tasteful rendition of your contact information, your logo and a tag line are perfectly acceptable. Where people run into trouble is that they either leave off some extremely useful tools, or else they jumble everything together with a laundry list of URL links that are distracting at best, and often not usable. And most signatures that contain a logo aren’t made with an embedded image, so the image ends up looking like an attachment. Worse, many signatures that don’t have an embedded image wind up morphing into the recipient’s font – meaning the user has completely lost control of his or her brand.

The solution: a custom HTML auto-signature. Why? Well, for lots of reasons. But for starters, it’s an embedded image, so you won’t look like you are sending multiple attachments and you can be sure what you brand will look alike across all platforms. This is huge, but some of the functionality is what really seals the deal. You can attach links/buttons to all of your social media channels including your YouTube videos. How about a link launching GPS directions to your location? It’s even possible to add a button linking your email list so you can build your list anytime you send out a message. If you’re use a scheduling tool like TimeTrade, linking that to your signature allows you to offer your users a quick and easy way to schedule a call or meeting with you without you having to lift a finger. Got an App (if not, we need to talk)? Simply include the iTunes and Google Play links for easy download.

Breakthrough

admin — Fri, 05 Apr 2013 05:49:31 +0000

Amplify-Mobile LAUNCHES ANOTHER NEW NON-PROFIT APP FOR Breakthrough URBAN MINISTRIES!

Download the Breakthrough App to

be the first to get updates ABOUT Breakthrough ACTIVITIES AND EVENTS,
DONATE AND find ways to SERVE AT Breakthrough,
register as volunteer through mobile,
share and help spread THE WORD ABOUT WHAT Breakthrough IS DOING FOR GARFIELD PARK,
and more!

Today, Breakthrough operates two homeless shelters, a youth development program and a client-choice food pantry in East Garfield Park on Chicago’s westside.
Each year, the men’s and women’s shelters serve nearly 1,000 homeless adults, provide 24,000 nights of shelter and serve more than 70,000 meals.
The youth development program partners with families to surround young people from preschool to high school with role models. Students are exposed to academic enrichment, arts and science programs, and athletic and fitness programs.

The client-choice food pantry, meaning guests select food based on their families’ needs, distributes 10,000 bags of groceries to low-income families in the neighborhood, and offers employment training, on-site health care, and addictions counseling to hundreds of homeless individuals each year. PLEASE DOWNLOAD THIS CUSTOM MOBILE APP AND SUPPORT BREAKTHROUGHS EFFORTS TO LIFT THIS COMMUNITY UP AND SERVE ITS RESIDENTS!

RollWithMe

admin — Fri, 05 Apr 2013 05:31:21 +0000

Amplify-Mobile is pumped about our newest arrival… the RollWithMe App!
Download the RollWithMe App to:

one touch dialing to Gabe’s team,
information on fundraisers and other important events,
view a gallery of photos of Gabe’s journey,
comment and chat on the RollWithMe fan wall,
watch YouTube videos of Gabe’s progress across america,
donate to the RollWithMe documentary,
know where Gabe is in his journey with the location map,
submit photos of your own inspirational journey to be posted on social media,
follow the RollWithMe team on social media and MORE!

We are thrilled to SUPPORT WORTHY CAUSES AND CHARITABLE ENTITIES AS WELL AS INDEPENDENT FILMMAKERS AND MEN ON A MISSION. OUT LATEST APP TO roll out OF DEVELPOMENT is a great way to stay up to date with photos, blogs and locations where you can meet Gabe on this unprecedented and inspirational journey ACROSS AMERICA IN A WHEEL CHAIR. THIS CUSTOM MOBILE APP PLOTS HIS COURSE AND the documentary to follow. We will keep you posted on Gabe’s trip and the making of the movie. Finally, the RollWithMe app is a place to share inspirational journeys of all kinds and their corresponding stories.